The government's project to support coupons for delivery meals resumed at 10 a.m. on the 24th, but no marketing competition took place in the credit card industry. Rather than considering the government's delivery service coupon business as an opportunity to increase the number of subscribers or the amount of handling, it seems to stay in cooperation with government policies.
This is in contrast to the financial authorities putting the brakes on the overheated marketing competition among credit card companies during the government's application for COVID-19 emergency disaster aid last year
Shinhan Card and BC Card are among the credit card companies that are marketing using the government's coupon payment event.
Shinhan Card holds a 'My Shin Han Point' payment event during the event. My Shinhan Point will be presented to a total of 20,000 users (10,000 first-time users + 10,000 lottery users) among the first-time users on the designated delivery app during the event.
BC Card will also participate in the coupon presentation event for the delivery service. The target card is a check and credit card of a financial company where BC Card provides card infrastructure network. Check and credit card users of IBK Industrial Bank of Korea, DGB Daegu Bank, BNK Busan Bank, BNK Kyongnam Bank, and SC Cheil Bank can apply through BC Card or Facebook homepage.
BC Card will present products and points such as TOP points (1 million won) and premium toasters (10 people) to a total of 10,000 people through a lottery. "We have organized an event to boost consumption in the restaurant industry, which has been stagnant due to the prolonged COVID-19," said Seo Geo-jung, head of the payment platform division.
Other card companies except two did not prepare a separate marketing event. This is because the government's 구글상위노출 budget for the event was not large at around 26 billion won, and the delivery food service coupon support project earlier this year showed little significant results in the increase in the amount of transactions or the number of subscribers.
"Events for marketing are also bound to cost money and time, but we believe that the cost-effectiveness is low for this event," a card company official said. "We are just cooperating by sympathizing with the government's policies.".
"A lot of affiliate cards such as restaurant discounts are already on the market," another card company official said. "At the last event, we have not seen any significant marketing effects such as an increase in new subscribers.".
There is also an opinion that there is a aftermath of the marketing of disaster support funds in August last year. Credit card companies competed in marketing to receive disaster support funds through their cards at the time.
"Credit card companies have been criticized for marketing with government subsidies," an official from the credit industry said. "Since then, we tend not to compete in marketing with government subsidies or coupons.".
Meanwhile, the Ministry of Agriculture, Food and Rural Affairs announced on the 23rd that it will resume the delivery restaurant support coupon business to revitalize domestic demand. The purpose of the project is to minimize the contraction of the domestic economy at the level of 500 to 600 COVID-19, while encouraging individual citizens to voluntarily participate in keeping their distance.
The government has required consumers to receive a refund or a discount of 10,000 won in credit card points a total of four times, a total of 20,000 won for the delivery app, as in the delivery service support coupon project carried out earlier this year.